Le Parfum

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Max Mara invites you to discover its new fragrance and the exclusive story behind it.
Max Mara Le Parfum
Step onto the set. Shape the narrative. You are part of the story !
Explore the studio and collect key elements to unlock your personnalised award.

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the fragrance

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TUBEROSES ABSOLUTE Top note

Reveals a velvety floral intensity, both luminous and enveloping, expressing refined femininity.

VANILLA Heart Note

Brings a smooth, comforting warmth, wrapping the fragrance in a creamy sensual elegance.

CEDARWOOD Base Note

Adds structure and clarity, delivering a clean, elegant woodiness that anchors the fragrance with balance and strength.

the story

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Designed to feel like an invisible coat, Max Mara Le Parfum creates an enveloping sensation.
Soft and reassuring, like a second skin.
Balancing strength and restraint, it becomes the final, subtle layer of elegance - unmistakably felt.

the movies

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campaign

backstage

INTERVIEW

YOUR WALLPAPER

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CONGRATULATIONS YOU'VE UNLOCKED YOUR FIRST REEL.
CONGRATULATIONS YOU'VE UNLOCKED YOUR SECOND REEL
CONGRATULATIONS YOU'VE UNLOCKED YOUR THIRD REEL
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coat
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